Chanel Tompkins Design

Objective:

 The purpose of this design was to create a full identity campaign for a restaurant. This campaign included; A name and logo, mission statement, menu, environmental graphics, promo poster, promo postcard, stationery set, and an advertisement.

Concept:

The Esculent Owl, a late night, fast casual eatery. The restaurants main concept revolves around it’s hours of operations. The restaurant is focused on serving quality casual food at non conventional operation hours i.e. 4pm-7am. Because of the concept my target audience is 18- 45 year old Americans living in high foot traffic, urban areas.